By: Brian Evans

In the past year, Proctor and Gamble have openly waged war on their primary consumer…MEN, as they have called them toxic, at least in the non-Muslim world!

However, they apparently don’t think that toxic masculinity exists in Middle Eastern nations like Saudi Arabia, where women are treated as second class citizens and are considered the property of men!

Regardless, the hypocrisy of P&G, like all of the so-called ‘Social Justice Democrats’ abounds, as they target western males, especially white males! As a man and consumer of Gillette, I found it not only hypocritical but also astounding and concerning, as the ‘war on men’ entered the market of products tailored for men! In fact, Proctor and Gamble made the conscious decision to run their ads blaming men’s masculinity, and insinuating their masculinity is “toxic”! In addition, it targets and depicts ‘men as sexist and bullying’ towards women, and blames it on masculinity itself. Yes, there are those who are sick, mean, cruel, and even sexist out there. However, it isn’t just men, but all genders, nationalities, and at all ages.

Sadly, in recent years, masculinity has been under attack on numerous fronts. Boys are treated as troubled or defective. In colleges and universities, boys are presumed guilty until proven innocent of rape charges, regardless of times when it has been proven that they were innocently accused. Furthermore, their guilt until proven innocence arises not from their own personal history, but the fact that they are male, and today, male masculinity is considered criminal! Also, from youth, boys are being medicated at astounding rates for ADHD (attention-deficit/hyperactive disorder), as compared to their female counterparts, only because the boys are more energetic and rough-house more than the girls.  In fact, forensic psychologist Dr. Helen Smith, who wrote the book “Men on Strike” pointed out that it is a symptom of policies that have been forced upon, and have been shaping public schools for the last 30 to 40 years. She said…

“People don’t know how to deal with boys, and what they’re doing is … using drugs as an avenue for having boys be cooperative and fitting into a school system that often times they don’t fit into.”

In college, the “rape culture” has been blamed on masculinity, but nearly all the incidents of actual rape stem from boys who have come from homes that are either missing a male father to role-model what it truly means to be a man and to serve as an example to their child. In fact, a ‘real man’ who is truly masculine demonstrates to their young boys how to respect women, how to be a father, and ultimately what it means to be a man! Instead, we have Progressives pushing God away from families, eroding the family unit with sickened and perverted ideas of what it means to be a family!

There was a time in the history of our nation, where being a ‘masculine man’ meant working hard to provide for one’s wife and children. It meant opening the doors for your wife out of respect and love. It meant being a ‘role model’ for not only your young boys but showing the girls how they should be loved and cherished by men! It meant having dinner together as a family so that you can discuss the events of the day, pray to God for all the blessings everyone has received, and COMMUNICATING WITH EACH OTHER as a family unit!

Today, Progressive activists demonize men’s masculinity, rather than the real source of violence, perversion, and men who have no clue what it truly means to be a man. Instead, the radical left-wing activists decry masculinity as the cause of ‘rape culture on college campuses, teaching boys and girls that feminism is good, and masculinity is bad and evil. Consequently, it has led to a growing problem of hoaxes that accuse men of gang rapes, like in when the Rolling Stones magazine falsely accused a fraternity, which later was proven to be fabricated. Still, it caused irreparable harm to the young men that were targeted, and all because they were men!

Furthermore, it has caused an even larger divide for women, who are being taught that they cannot trust ANY MAN, simply because he is a man. They are teaching young girls that men are inherently evil, praying upon women, and unnecessary in life.

As a consequence of the gender divide, women and men are choosing to be single, engaging in out-of-wedlock fornication, rather than embracing each other as partners, as equals in life through marriage. The fornication has led to abortion becoming a norm, as more than 15% of children are being killed, rather than coming to term. The statistics skyrocket from there, as out-of-wedlock teens and young adults abort their babies at even higher rates.

The war on men and masculinity sadly is only heating up at that point, as American workplaces are attacked for unequal pay, but those statistics don’t account for a longer number of hours that men work when compared to women. For example, according to the 2015 American Time Use Survey by the U.S. Bureau of Labor Statistics, among full-time employees, men worked 8.2 hours compared to women working 7.8 hours. For example, men work an average of 42 minutes more per day than women, which is an extra 3.5 hours a week or 14 hours a month, or 168 hours per year!

Also, according to statistics, men hold more dangerous jobs than women, which also accounts for higher pay. For example, the U.S. Bureau of Labor Statistics released its annual Census of Fatal Occupational Injuries on December 18, with the data showing some surprising figures. It evaluated 139 separate occupations, with outdoor jobs involving machines and equipment operations like commercial fishing, logging, aircraft pilots, and roofers as the most dangerous, and indoor jobs as the safest. Also, the more dangerous jobs tended to pay more, while safer jobs paid less. They found that women gravitated to safer jobs, while men predominantly towards the more dangerous jobs. Consequently, it led to  4,761 men dying on the job compared to 386 women in 2017. The fatality rate for men was about 10 times that of women.

Death Rates on the job for men and women

5.7 per 100,000 for men.

0.6 per 100,000 for women.

The modern-day Progressive Feminist movement has become a socialist machine, that puts ideology over the needs of ‘men and women’, conveniently leaving out pertinent facts, in order to push their agenda of hate! Furthermore, they try to paint anyone who points out their inherent flaws and lack of logic as sexist, while demonizing them through their Progressive-controlled Mainstream Media! Meanwhile, the continue to promote their war on men and ‘masculinity’, through movies and television shows and even commercials like the one that Proctor and Gamble’s Gillette razors released, that portray men and dads as incompetent, sexist, hate-filled idiots! Unfortunately, it isn’t just the men who suffer, but women today are treated worse due to the Progressive ideological corruption of our society. In the end, it is our children, at least the ones who are not aborted upon conception, who are paying a steep price for their radically out-of-touch, and out-of-control demonizing of man!

Today, so-called feminism has propelled far past equality for the sexes, and now has traditional masculinity as a target. Problems that feminists claim to be problems with masculinity were rarely seen more than 50 years ago, but as they have pushed God out of the picture, targeted respect men and women hold for one another, and worked to destroy the family unit, the problems in society have not only been exacerbated but exploded to monumental proportions.

Today’s feminists say that they want gender-neutrality in the world, as they erode the relationship that men have with their wives, sons, and daughters, but is what they want are socialism and Marxism. They know that in order to achieve those ends, they need Americans to be desperate, have no faith to answer their questions, no husbands or wives to give them support, and no children to give them aspirations to do the right thing for their future! That is why they want to promote promiscuity amongst children, rather than let children be children, distrust amongst men and women, and demoralize society in general!

Today, Proctor and Gamble is nothing more than a symptom of a bigger disease. It is a condition that is the modern-day plague for America and the world. A plague that is infecting our world, our nation, our cities, our communities, our televisions, our movies, our faith, our spouses, and our children!

In the meantime, as Proctor and Gamble announced that their new “Toxic Masculinity” ads will run in the United States markets, they interestingly blocked it in Saudi Arabia, apparently for fear of offending Muslims, which has one of the highest discrimination rates against women today!

In addition to Proctor & Gamble’s hypocrisy of bowing to cultures that demoralize and mistreat women, like in Saudi Arabia, they have also used women for profit, as they ran ad blitzes that showed women in short skirts and skin-tight vinyl outfits in order to embrace sex to sell their products…


Apparently, Gillette either has a very short memory, as they have a history of embracing the idea that “sex sells”!

According to the Daily Mail, the Australian director of Gillette’s sexist advertisement, has a record of Progressive and Marxist-Socialist activism, and has been an outspoken opponent of President Donald J. Trump.

One example of Gehrig’s Progressive war on mankind through ads includes…

  • An advertisement featuring a strong, empowered woman, and her dopy male date who can’t dance.
  • An advertisement for Australian lingerie brand that also takes on female body image by showing women without the ideal body tearing off ill-fitting bras.
  • He produced a film that attacked Australian men as steroid-soaked he-men who had a warped view of manhood.

Breitbart noted how the “toxic masculinity” advertisement had surged on Twitter towards the most disliked YouTube video of all time. 

Now, Gillette is using their women’s razors to promote transgenderism, and female obesity, as they feature them both in their new ‘Venus Razor’ advertisements…

Gillette Venus ads feature trans. obese modelsDia Dipasupil/Getty and Gillette

Gillette’s new Gillette Venus advertisement campaign features morbidly obese women and transgender models. The company claims “ALL types of beautiful skin deserve to be shown,” but it has experienced resistance and widespread mockery on social media.

However, even NBC News recently admitted that…

“The U.S. obesity epidemic continues to worsen: The latest reports show that 40 percent of U.S. women are obese, and American teenagers are also continuing to put on weight.

The two reports from the Centers for Disease Control and Prevention show that efforts to encourage Americans to lose weight — at least to stop putting on more weight — are having little effect.

Overall, 38 percent of U.S. adults are obese and 17 percent of teenagers are, the two reports find.”

The report goes on to point out some of the health affects that result, due to the obesity epidemic including…

“People who are obese have higher rates of heart disease, diabetes, some cancers, arthritis and Alzheimer’s disease.” Also, it pointed out that a study by Gallup and Healthways shows that obese adults are 29 percent more likely to say they lack purpose in life and nearly 34 percent more likely to suffer financially than non-obese adults.

It went on to detail the problem with children and obesity in Americai, as it said…

The second study found 17 percent of children and teens are obese and 5.8 percent were extremely obese. Obesity in kids is measured a little bit differently — it’s how heavy they are compared to other kids the same age and height. Those weighing more than 95 percent of kids the same age are considered obese.

Obesity has decreased a little among the youngest children, the researchers noted, but it’s still going up among teens.

Sadly, it points out that…

“The Trust for America’s Health projects that 44 percent of Americans will be obese by 2030, while the Centers for Disease Control and Prevention it projects 42 percent of adults will be.”

Regardless, Gillette has decided, rather than to promote healthy lifestyles, they are trying to glamorize morbid obesity, rather than promoting healthy lifestyles!

However, Gillette didn’t stop there! They also promoed 18 year-old transgendered activist Jazz Jennings, who is now a Gillette model for the Venus razor!

Gillette Venus


LGBTQ activist @JazzJennings__ is the face of our campaign! Here’s what she had to say to @bustle about “righting” her own rules: 


Twitter Ads info and privacy

Jazz Jennings Won’t Shave Her Legs To Please You, Even Though She’s Starring In A Razor Brand’s…

For far too long, there have been far too many unwritten rules around how women show their skin. But there’s a new initiative that aims to give women back ownership over their skin. LGBTQ activist…

Jennings is said to have been declared a transgender by age 5, well before children even understand gender identity and sexual orientation! Regardless, Jazz was raised as a transgendered child from 5, and became an activist who promoted transgenderism! Gillette decided to embrace Jennings vocal declaration, and make Jazz the face of their Venus razors!

Sadly, with Gillette, and with the Marxist left, we are witnessing moral anarchy throughout America! America, like much of the western world has abandoned all aspects of biblical authority. There is nothing more basic, or essential to our lives as human beings than our manhood or womanhood. Sadly, Gillette and much of western society is embracing transgenderism, and denying Gods creation as is, and instead embracing chaos!

Now, as a result, boys and girls are being harmed by the societal perversion of norms, and dishonoring the almighty God himself! Sadly, as a result, the rate of suicide among transgender people has become an epidemic! Furthermore, the Heritage Foundation revealed a study, where they revealed…

The most thorough follow-up of sex-reassigned people—extending over 30 years and conducted in Sweden, where the culture is strongly supportive of the transgendered—documents their lifelong mental unrest. Ten to 15 years after surgical reassignment, the suicide rate of those who had undergone sex-reassignment surgery rose to 20 times that of comparable peers.

McHugh points to the reality that because sex change is physically impossible, it frequently does not provide the long-term wholeness and happiness that people seek.

Indeed, the best scientific research supports McHugh’s caution and concern.

Here’s how The Guardian summarized the results of a review of “more than 100 follow-up studies of post-operative transsexuals” by Birmingham University’s Aggressive Research Intelligence Facility…

“[The Aggressive Research Intelligence Facility], which conducts reviews of health care treatments for the [National Health Service], concludes that none of the studies provides conclusive evidence that gender reassignment is beneficial for patients. It found that most research was poorly designed, which skewed the results in favor of physically changing sex. There was no evaluation of whether other treatments, such as long-term counseling, might help transsexuals, or whether their gender confusion might lessen over time.”


Ultimately, this psychological confusion and unhappiness has led to a rash of transgendered suicides, as Paul McHugh, former Johns Hopkins University psychiatrist in chief, has noted in the Wall Street Journal that the suicide rate among transgender individuals is 20 times higher than in the normal population. He pointed out that embracing transgender identity at the cultural level does not produce happiness and wholeness. It goes hand in hand with personal confusion and disorder.

Furthermore, it goes against God’s design, which in 1 Corinthians 15:39, it says men and women are of one “kind”, but we are not the same!

 Men and women are one “kind” (1 Corinthians 15:39), but we are not the same. It says…

For not all flesh is the same, but there is one kind for humans, another for animals, another for birds, and another for fish.

The bible also goes on to explain that men and women are different, as only the man can provide that which is needed to procreate, and only a woman can bear children and nurse those children! Even non-Christian scientists have recognized the bodily differences of the sexes, including the fact that men have on average ten times more testosterone than women, women use a vocabulary that is different enough from men’s to be “statistically significant,” and distinct emotional differences as well! In the end, men complement women, and women compliment the men! 

Sadly, mankind with the assistance of Satan himself have worked to undermine and usurp God’s created order! Unfortunately, as the gender roles laid out for us in Scripture are undermined and twisted, due to Satan’s influence, pain and brokenness follow, as transgender have one of the highest suicide rates in America! Regardless, western culture is making good on this rebellion, as it blurs and destroys the uniqueness of the sexes; and it rebels agains God and his creation!

In the end, Americans have lost respect for what true masculinity and femininity means! Men are now more untrusting of women than ever before in history, as the divorce rate has soared, pre-marital sex and out of wedlock births have skyrocketed, abortion takes an unprecedented number of babies lives, and marriage has become a place of fear for our youth! We have men who want to be women, women who want to be men, some who don’t if they want to be a man or woman, and consequently suicide rates that have skyrocketed due to confusion, lack of direction, and a fear of life itself! Also, the latest Center for Disease Control (CDC) data reveals that the U.S. general fertility rate has seen a three percent drop between 2016 and 2017, which is one of the lowest levels in history. Not surprising, as men and women have become so divided and opposed to one another! Certainly a side-effect of America and the world turning its back on the God Almighty himself!