By: Brian Evans

After Nike announced the new face of their company, it only took seconds for moral outrage to filter across America. Earlier this week, Nike announced that former NFL quarterback Colin Kaepernick will be the new face of its “Just Do It” campaign, and American’s were not happy, nor were the stock holders, as their company’s stock value plunged drastically upon the announcement.

Colin Kaepernick had already started a firestorm, when he initiated an anti-American, anti-Police, anti-Military campaign of taking a knee for the national anthem, turning his back on the American flag, the police, and military, and by wearing socks that depicted ‘cops as pigs’. Now, with Nike’s endorsement and embracement of Kaepernick, they have officially launched an assault on the very fabric or our nation. Never-the-less, Kaepernick is using it to promote his ‘CAMPAIGN OF HATE’, as he tweeted  the Nike slogan…

“Believe in something, even if it means sacrificing everything.” Kaepernick’s posted…

View image on Twitter

Colin Kaepernick


Believe in something, even if it means sacrificing everything.

Now, as Nike has knowingly joined the resistance, they have set the stage for the negative repercussions that will coincide with their new-found anti-American narrative. Nike took a heavy hit on their stock value, and Investopia and other companies are now predicting that the Nike stock Could Drop 10% after their Kaepernick Gamble. However, despite what the experts said, Nike continued to embrace a former athlete who says he was protesting racial injustice by disrespecting the national anthem, soldiers, police, and America itself.

Interestingly, the most critical attack on Nike’s endorsement and ad campaign with Kaepernick came from the widow of American Sniper Chris Kyle, Taya Kyle, whose husband had the movie “American Sniper”, which was based on his story. Chris Kyle served as a Navy SEAL sniper in Iraq, performed multiple tours, and was awarded the Silver Star and four Bronze Star Medals. Sadly, Kyle was tragically killed by a mentally ill man he was mentoring in 2013.

Photo by Theo Wargo/Getty Images

Today, his wife Taya Kyle raises their two children in Texas and runs a foundation in her husband’s name. Then, when she learned of the new Nike campaign, she immediately took to Facebook, and leveled a scathing critique against the shoe manufacturer.

Taya Kyle released the following statement to Nike and Kaepernick stating…

“Nike, I love your gear, but you exhaust my spirit on this one. Your new ad with Colin Kaepernick, I get the message, but that sacrificing everything thing…. It just doesn’t play out here. Sacrificing what exactly? A career? I’ve done that both times I chose to stay home and be with my kids instead of continuing my business climb… and it wasn’t sacrificing everything. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.

At best, that is all Colin sacrificed… some money and it’s debatable if he really lost his career over it. Maybe he sacrificed the respect of some people while he gained the respect of others. Or maybe he used one career to springboard himself into a different career when the first was waning. I don’t know. What I do know is, he gained popularity and magazine covers he likely wouldn’t have gotten without getting on his knees or as you say, “believing in something.” I’m also thinking the irony is that while I am not privy to the numbers, it’s likely he gained a lucrative Nike contract. So yeah… that whole “sacrificing everything” is insulting to those who really have sacrificed everything.

You want to talk about someone in the NFL sacrificing everything? Pat Tillman. NFL STARTING, not benched, player who left to join the Army and died for it. THAT is sacrificing everything for something you believe in.

How about other warriors? Warriors who will not be on magazine covers, who will not get lucrative contracts and millions of followers from their actions and who have truly sacrificed everything. They did it because they believed in something. Take it from me, when I say they sacrificed everything, they also sacrificed the lives of their loved ones who will never be the same. THAT is sacrificing everything for something they believe in.

Did you get us talking? Yeah, you did. But, your brand recognition was strong enough. Did you teach the next generation of consumers about true grit? Not that I can see.

Taking a stand, or rather a knee, against the flag which has covered the caskets of so many who actually did sacrifice everything for something they believe in, that we all believe in? Well, the irony of your almost leaves me speechless. Were you trying to be insulting?

Maybe you are banking on the fact we won’t take the time to see your lack of judgement in using words that just don’t fit. Maybe you are also banking on us not seeing Nike as kneeling before the flag. Or maybe you want us to see you exactly that way. I don’t know. All I know is, I was actually in the market for some new kicks and at least for now, I’ve never been more grateful for Under Armour.”

Kyle points to one resounding theme, as she leveled her brutal critique of Nike and their decision to promote a player who has regularly disrespected the American flag. She questioned what they meant by labeling their campaign “Believe in Something, Even if It Means Sacrificing Everything”. Therefore, what exactly has Colin sacrificed by disrespecting our nation, and those who serve to protect our great nation, and our citizens? Did he sacrifice his job, or was it due to his failing performance? Did he sacrifice money, or was his inability to be drafted due to his inability to perform? Why would the NFL and its teams embrace Kaepernick’s campaign of taking a knee, but cut their ties with him over taking a knee? Ironically, the question is obvious! Poor performing athletes get cut, and he was not performing!

Kyle was right in pointing out that our military warriors and their families have sacrificed everything for something that they believe in. They fight for a country that they believe in, and a flag that represents everything that our nation represents. In fact, the American Flag has been a symbol of pride and American values since the dawn of our country. It symbolizes much more than a piece of cloth to our military, veterans, and citizens nationwide. It is a symbol of freedom, a symbol that should be respected and honored. Unfortunately, over the past year, America has become victim of a spreading and ever-growing cancer that took root in our Professional Sports, and is trying to spread and erode the very fabric of our nation. To understand the significance of the American Flag and our National Anthem, you have to know the history of both.

In the Smithsonian Magazine, it details the history of the Star Spangled Banner:

It was a rainy day on September 13, 1814 when British warships rained fire and fury onto American Patriots at Fort McHenry in Baltimore’s Harbor. A 35-year-old American lawyer named Francis Scott Key’s was aboard the flagship of the British fleet on the Chesapeake Bay in hopes of persuading the British to release a friend who was recently arrested. Keys and his friend were both held prisoner due to the fact that they knew of the impending attack that had already ensued. The Battle was known as the ‘Battle of Baltimore’, and followed the attack where the British burned the Capitol, the Treasury, and the President’s Home. It was another day in the ongoing War of 1812. Keys described the attack by saying that “It seemed as though mother earth had opened up and was vomiting shot and shell in a sheet of fire and brimstone.” But when darkness arrived, Key saw only red erupting in the night sky. Due to the scale of the attack, Key was certain that the British won, but as the “dawns early light” peered through the fading smoke, he saw the American Flag, and not the British Union Jack flying over the fort. Francis Scott Key’s wrote his thoughts of the attack on paper while on board the ship to the tune of a popular English song. His brother-in-law, commander of a militia at Fort McHenry, read and distributed it under the name “Defense of Fort McHenry.” Soon after that, the Baltimore Patriot newspaper printed it, and within weeks, Key’s poem spread across the country and became known as ‘The Star Spangled Banner.’

Over the years, the American Flag has endured wars, and been the target of enemies both foreign and domestic. The American Flag is a symbol that harbors vast meaning for our Country, and Military. For example, the flag’s stripes represent the 13 Colonies that fought what seemed to be an impossible war with the British. Those were the same Colonies that bled and died for the right’s and freedom’s that we have been fortunate enough to enjoy over the years. The stars represent the 50 States of the American Union. A symbol of the Unity of our Country from coast to coast that had over 620,000 souls perish fighting to preserve that Union during the Civil War. The colors of the flag are symbolic as well: The red stripes symbolize hardiness and valor, white symbolizes purity and innocence, and the blue represents vigilance, perseverance and justice. All of which, have significant meaning for our Military Forces, and Veterans. Million’s of American’s have given their lives carrying the American Flag as a symbol of our nation’s comittment to not only protecting our nations rights to life, liberty, and the pursuit of happiness, but to fight for other’s rights to those sacred human desires.

Therefore, is it wrong for the NFL and Progressives to take a knee during the National Anthem? Is it disrespectful for them to be defiant to the Anthem and American Flag? Is it wrong for a company to embrace and honor someone who has taken a stand against those who have so willingly put their lives on the line to protect our nation, our families, and our children. As American’s, we do have the right to take a knee during the National Anthem, and retailers have the right to pay those who are disrespectful, anti-American, and anti-moral. However, just because it is a right, doesn’t mean that we should ‘just do it’. Nike has the right to embrace those who hate America and all the freedom that it entails, but Americans have a right to turn their back on those very people and companies. We have a right as Americans to turn our back on the NFL, tune out ESPN, vote out Democrats who embrace that hate, burn our Nike’s, and boycott those businesses who embrace the hatred of our nations finest, including our Police, Military, and those who protect our freedoms. Sadly, most days, American’s just don’t think about what the flag means or the sacrifices given by so many, to protect our God-Given rights. However, when you meet Veteran’s and Soldiers who have witnessed horrific and indescribable events to protect American’s rights and privileges, they see its colors as vibrant and pure, it gives them pride as they hear its torn and frayed edges whipping in the wind  as the wind. It’s symbolic meaning reminds them of all that they have fought for, and all they have lost to defend our great nation. It stirs pride, respect, and awe in their heart. It is a feeling that we as American’s need to not only understand, but to remember, as so many have died to protect the freedom’s, in which that very flag symbolizes.

Therefore, just because a bunch of over-privileged, over-paid millionaires who can throw a football around have the right to take a knee to protest, it doesn’t mean that they should. Nor does it mean that just because Nike can pay Colin Kaepernick millions of dollars to endorse an anti-American, anti-Police, anti-Soldier, or anti-Patriot has-been, it doesn’t mean that they should. They need to remember that the American flag  symbolizes the very freedom that which allows them to disrespect it. Regardless, it is a slap in the face to those who fought, died, and lost loved ones to allow such a disrespectful display of arrogance to take place.

The NFL, ESPN, Nike, and other Progressives who embrace socialism have chosen to dishonor and show disrespect to our American Troops. They have chosen to disrespect all those who have fought for, bled, and died to protect our rights, freedom’s, and privileges. They disrespect the firemen who died and hoisted the flag at Ground Zero. A flag that instilled a sense of hope to our nation, when all hope seemed lost! They disrespect the Marines who placed the flag upon the mount so long ago! They disrespect the men and women who fought and died to give birth to our great nation. They disrespect the many American soldiers who come home in coffins. Coffins draped with the very American Flag that the NFL vehemently hate and disrespect.

Too many have fought and died for this country and for what the flag represents to have them dishonor it and disrespect it. It is not simply a piece of cloth. It is a symbol of what our nation is, and what our nation stands for. So why is there so many willing to show such disrespect? To start with, our nation has slowly moved away from educating our children about history. When we do that, history tends to repeat itself. This is why we have so many of our youth claiming to embrace communism, despite the fact that communist nations of the past snuffed out freedoms, forced their citizens into poverty, and exterminated millions of their people in the name of justice. American’s have also chosen to abandon God’s laws. They have minimized the family unit, glamorize sex, and promoted greed. Progressive’s have pitted men against women, black against white, legal citizen against illegal alien, and used greed to promote class warfare. We have abandoned God’s principles, but it is not too late. We need to defy those who fight to diminish our flag, our soldiers, our veteran’s, and our nation.

As Americans, our saving grace can only come from our own actions. First, we need to take a stand, and VOTE WITH OUR CONSCIENCE IN NOVEMBER! We must stand up to the radicals in Washington D.C. Stand up to AntiFa, and the communist brotherhood! We must fight against the One-World Socialist Progressives and Fabian-Economic Socialist RINOS who will do anything to ensure that this President fails, so they can further their communist agenda! However, just as important, we need to educate our children about the history of our great nation, and the history of the world. We need to educate our children about God and his teachings. After all, it is then, and only then, that we will be able to protect and preserve our nation for ourselves and our posterity.